Google ads give you a
better reach, more audience and faster growth. Being on SERP is not the only
aspect of Google ads. Display ads, shopping ads, video ads are also part of
Google ads. That's why there are many digital marketing company in Jaipur.
So why do businesses
need Google ads?
Those
sites which are on SERP generate high traffic. The top 3 sites are known to
have 50% of traffic. So it is vital to be visible on the first page. Search ads
allow you to be one of them. How? There is a different section on SERP for ads.
These sites have ads written on URL. Other than being on SERP here are other
benefits of Google ADS:
Helps in
brand awareness: Clicks, traffic are not the only motive of Google
ads. There is an option in Google ads that allow you to improve reach and brand
awareness.
Faster
Results: Sure
SEO helps in getting high traffic and minimum cost. But SEO is not an easy
task. It is a time-consuming and long process. The alternative for this is
Google Ads. You can be visible at many keywords. That is why new businesses prefer
to run Google Ads.
Retargeting
Users: The audience who visited your sites are related to your
niche. So targeting them will prove much beneficial. Google ads allow you to
target that audience.
Targeting
multiple platforms: SEO works only on search engine pages. But that’s
not the case with Google ads. You can target YouTube and different sites through
display and video ads.
Measuring
Performance: Your
expectation did not meet reality? Don’t worry Google allows you to discover
your ads weaknesses but how? You can analyse your ads performance with
analytics. You can see the keyword in which your ads leave an impression
Are Google
ads Expensive?
Google
ads work according to your budget. You can also use PPC marketing for better
utilisation of the budget. So it is sure Google ads are not expensive. So why do
my ads prove to be expensive? There are many reasons your ads prove expensive.
Some are:
Wrong
Keyword Selection: Choosing expensive keywords, irrelevant keywords
or keywords without traffic are useless. Your budget plays important role in the
overall performance of ads. So incorrect keyword selection proves more
expensive for your ads.
Not
Selecting target audience: Selecting an audience can improve the quality
of your ad. It allows Google to show ads only to an audience related to your
business.
Not
selecting a location: Local businesses should not use ads without selecting
the geographical location.
Not
using keyword tags: It is best to put the irrelevant keyword in the
negative tag. This way your ads will not show in those keywords. Ultimately leads
to proper utilisation of budget.
No
Proper Research: Research in every step is important. Use the keyword
planner to see keyword competition and cost. Then make appropriate planning and
run ads.
Conclusion
Google ads are great benefit for new business. It helps in
brand awareness and reaches. It is advisable to follow PPC marketing in Google
ads. Selecting a good digital marketing company in Jaipur is important. You are
investing a good amount in Ads so it is advisable to select company with high
experience team.
DMC
provides you most advance PPC marketing. We run ads with proper keyword
research. Our motive is to give you visible results. That’s why we analyse your
ads performance every day and improve it to give you maximum conversion