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Do you need Google ADS?

Introduction

Google ads give you a better reach, more audience and faster growth. Being on SERP is not the only aspect of Google ads. Display ads, shopping ads, video ads are also part of Google ads. That's why there are many digital marketing company in Jaipur.

So why do businesses need Google ads?

Those sites which are on SERP generate high traffic. The top 3 sites are known to have 50% of traffic. So it is vital to be visible on the first page. Search ads allow you to be one of them. How? There is a different section on SERP for ads. These sites have ads written on URL. Other than being on SERP here are other benefits of Google ADS:

  • Helps in brand awareness: Clicks, traffic are not the only motive of Google ads. There is an option in Google ads that allow you to improve reach and brand awareness.

  • Faster Results: Sure SEO helps in getting high traffic and minimum cost. But SEO is not an easy task. It is a time-consuming and long process. The alternative for this is Google Ads. You can be visible at many keywords. That is why new businesses prefer to run Google Ads.

  • Retargeting Users: The audience who visited your sites are related to your niche. So targeting them will prove much beneficial. Google ads allow you to target that audience.

  • Targeting multiple platforms: SEO works only on search engine pages. But that’s not the case with Google ads. You can target YouTube and different sites through display and video ads.

  • Measuring Performance: Your expectation did not meet reality? Don’t worry Google allows you to discover your ads weaknesses but how? You can analyse your ads performance with analytics. You can see the keyword in which your ads leave an impression


Are Google ads Expensive?

Google ads work according to your budget. You can also use PPC marketing for better utilisation of the budget. So it is sure Google ads are not expensive. So why do my ads prove to be expensive? There are many reasons your ads prove expensive. Some are:
  1. Wrong Keyword Selection: Choosing expensive keywords, irrelevant keywords or keywords without traffic are useless. Your budget plays important role in the overall performance of ads. So incorrect keyword selection proves more expensive for your ads.
  2. Not Selecting target audience: Selecting an audience can improve the quality of your ad. It allows Google to show ads only to an audience related to your business.
  3. Not selecting a location: Local businesses should not use ads without selecting the geographical location.
  4. Not using keyword tags: It is best to put the irrelevant keyword in the negative tag. This way your ads will not show in those keywords. Ultimately leads to proper utilisation of budget.
  5. No Proper Research: Research in every step is important. Use the keyword planner to see keyword competition and cost. Then make appropriate planning and run ads.

Conclusion

Google ads are great benefit for new business. It helps in brand awareness and reaches. It is advisable to follow PPC marketing in Google ads. Selecting a good digital marketing company in Jaipur is important. You are investing a good amount in Ads so it is advisable to select company with high experience team.

DMC provides you most advance PPC marketing. We run ads with proper keyword research. Our motive is to give you visible results. That’s why we analyse your ads performance every day and improve it to give you maximum conversion